The Technology Helping Operators Solve the Retail Staffing Challenge
How mall operators are leveraging AI powered platforms to help tenants overcome the war on talent
Using Video and AI to Remove Friction for Recruitment
Operators are creating new services and revenue streams
Gigs, and the changing nature of work
The retail landscape is undergoing a fundamental transformation. The rise of online shopping and delivery, digital experiences, augmented reality and shifting economics are transforming shopping malls. Simultaneously, the nature of work itself is changing, as a Gen-Z and millennial workforce seeks more flexibility and more rewarding roles. Malls and retail venues are becoming community hubs, with stores complemented by more options for dining, entertainment and community.
Staffing has always been a challenge in the retail space, with periods of high demand and volume balanced by quieter periods. Old methods of recruitment are no longer resonating with a technically savvy audience. Yet there are opportunities amongst the challenges.
Innovative operators, such as landlords, real estate investment trusts and venues such as sports and entertainment facilities, have found that there is significant upside to building and engaging workforces. New technologies improve the recruiting process, and by making work fun and rewarding, employees enjoy coming into work. They remain in the mall, creating a stronger sense of community, and spending both their time and their wages back into their local environment. Additionally, operators can generate new revenue streams from tenants.
While online shopping and delivery continues to grow, so too can physical commerce. Wirkn has helped partners such as Ivanhoe Cambridge, Westfield.
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Wirkn has published a white paper, by CDO Devrin Carlson-Smith, which examines three trends that are transforming retail, and creating new opportunities for operators.
Download the white paper for additional
information and insights.
SVP Marketing & Innovation
Delivering better customer experiences through staffing innovation
The changing retail landscape provides opportunities for operators to deliver a more valuable experience to their tenants, and to their customers. Staffing has historically been viewed through the lens of a ‘cost center’, however it should actually be perceived as a means to add value and to create revenue back to the operator.
Workers are looking for more flexibility in how they find and apply for work, and to have greater transparency and control in how they are rewarded for this work. They want simple, easy ways to identify ideal opportunities and a single, easy-to-use platform to show their best selves when applying. Hiring managers want a simpler and more reliable way to list opportunities, find qualified candidates and make faster hiring decisions.
Operators are looking at how to offer more value to their tenants, with staffing providing an opportunity to justify lease fees, or to develop new fees and charges on transactional or recurring basis.